PLEASE NOTE: this course is only for ORTHODONTIST and their STAFF. Verification code required to register. Please call Dental ED.
Just Short of Perfect (JSOP)
Discover the Fortune Hidden in Your Practice. Within six months, a typical JSOP participant can increase their revenue by $55,000. And that’s not a typo! The JSOP Program provides valuable information on topics geared to increase efficiency, productivity, profitability, and helping you reach the maximum potential in your practice.
Like any business, today’s orthodontic practice has many moving parts. From clinical treatment to staff training, from sales and marketing, to business planning and execution. All are integral to running a successful practice. Today, and in the future, your mechanics will allow you to manage your practice better. Yet even the most talented orthodontist can struggle with the non-clinical aspects of practice management. It is not enough to only be a great orthodontist. Today you also need to be great at management and marketing along with running an efficient clinic. This is what the JSOP Program will teach you. For over 40 Years, Dr. Roncone has taught thousands of practitioners the secrets of maximizing their practice’s potential.
Title & Abstract:
Playing To Win: Keys To Consumer Marketing In Orthodontics
Everyone knows word-of-mouth (WOM) advertising generates the highest quality leads. Deliver an awesome experience and patients will flock to your door, right? But since the dawn of advertising, there have been countless stories that demonstrate this singular truth: a well-marketed mediocre product will outperform a better product every time (MacDonald’s). The best orthodontist can no more escape this reality than can the doctor whose brand is predictable mediocrity. Playing to win means standing out from the crowd so consumers can not only find you among the many choices, but will have a built-in bias to choose you.
Mr. Behan will take a deep dive into contemporary ways to differentiate your practice, including:
He will also share entertaining and informative “man on the street”-style interviews, demonstrating people’s understanding of the difference between dentists and orthodontists, the importance of onlinereviews, tools to use and much, much more.
I. 17 Factors For Growth Success and How to Achieve Them
II. The Roncone PhysioDynamicSystem (PDS)
This is not just a bracket prescription but an entire System and Philosophy of orthodontics. As the name implies the basis of the philosophy is grounded in physiological principles, anatomy and functional occlusion. Thousands of cases have been successfully treated with this approach over many years. Certainly there are many techniques which are capable of producing superb results. The key to PDS is simplicity, speed of results, functional occlusion, great “smile lines” and the best faces possible with a minimum of appointments and very little chair time.
The PDS is a six step approach to treatment.
III. A Mandate For Phase I Treatment
Why “early” treatment should be the standard of care in orthodontics. A case will be made based on philosophy and valid neuromuscular evidence.
IV. Temporomandibular Joint Dysfunction—TMD
Most dentists and orthodontists have an aversion to treating TMD patients. Many think these patients are “crazy”. In fact, most of them have been misdiagnosed and mistreated. For 40 years I have treated thousands of TMD/MPD patients very successfully. These “pain” patients deserve to be treated. Using sound principles we can easily
treat these patients with a simplicity that does not interfere with our orthodontic practice.
The course will discuss:
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