Introduction

PLEASE NOTE: this course is only for ORTHODONTIST and their STAFF. Verification code required to register. Please call Dental ED.

Just Short of Perfect (JSOP)
Discover the Fortune Hidden in Your Practice. Within six months, a typical JSOP participant can increase their revenue by $55,000. And that’s not a typo! The JSOP Program provides valuable information on topics geared to increase efficiency, productivity, profitability, and helping you reach the maximum potential in your practice.
Like any business, today’s orthodontic practice has many moving parts. From clinical treatment to staff training, from sales and marketing, to business planning and execution. All are integral to running a successful practice. Today, and in the future, your mechanics will allow you to manage your practice better. Yet even the most talented orthodontist can struggle with the non-clinical aspects of practice management. It is not enough to only be a great orthodontist. Today you also need to be great at management and marketing along with running an efficient clinic. This is what the JSOP Program will teach you. For over 40 Years, Dr. Roncone has taught thousands of practitioners the secrets of maximizing their practice’s potential.

JEFF BEHAN 24th AUGUST

Title & Abstract:
Playing To Win: Keys To Consumer Marketing In Orthodontics

Everyone knows word-of-mouth (WOM) advertising generates the highest quality leads. Deliver an awesome experience and patients will flock to your door, right? But since the dawn of advertising, there have been countless stories that demonstrate this singular truth: a well-marketed mediocre product will outperform a better product every time (MacDonald’s). The best orthodontist can no more escape this reality than can the doctor whose brand is predictable mediocrity. Playing to win means standing out from the crowd so consumers can not only find you among the many choices, but will have a built-in bias to choose you.

Mr. Behan will take a deep dive into contemporary ways to differentiate your practice, including:

• Social media ROI
• Search engine visibility
• Competing with Corporates
• Creating marketing editorial calendar

He will also share entertaining and informative “man on the street”-style interviews, demonstrating people’s understanding of the difference between dentists and orthodontists, the importance of onlinereviews, tools to use and much, much more.

25th August

I. 17 Factors For Growth Success and How to Achieve Them

1. Precise Scheduling
2. Optimizing Patient Appointment Interval
   • The vast majority of patients can be seen at 8-14 weeks (the average interval is 10.5 weeks)
   • The total number of visits for full orthodontic treatment shouldbe on average 7 visits
3. Managing an Acceptable Rate Of No-Shows
   • Effective ways to decrease the new patient exam no-shows to less than 3%
   • Effective ways to decrease the active patient cancellation/noshow rate to less than 2%
4. Building Enrollment Rates
   • How to increase conversion rates from exam to start to 92% of all patients you would like to treat
5. An Acceptable Number of Emergency, Extra or Special Appointments
   • The total number of emergency or “special” appointments should not exceed 0.3% of total patient visits
6. Limiting the Number of Loose Bonds and Bands
   • You should never have a loose band
   • The number of loose bonds should not exceed 0.2% of all bracets placed
7. The Most Efficient Bracket System and Prescriptions
8. Precise Bracket Placement
9. Consistent, Esthetic And Predictable Treatment Planning
10. Fulfilling Treatment Time Goals
    • No more than 2% of patients will go over treatment estimates
11. Minimizing Delinquency Rates
    • Your total delinquency rate (30-60-90+) should be less than 1.0% of gross monthly/yearly income
12. Overhead Percent Should Be Significantly Low
    • Less than 40%
13. JSOP® Communication
    • • Superb communication skills in every area
14. Team Productivity
    • Production per staff member per year should be $300,000 at the very minimum.
    • Hiring, training, and keeping great staff
    • How many staff do you need
    • Concepts on how to make it affordable
    • Empowerment and delegation
      • Inspiring and empowering staff
      • Finding time for them to do YOUR work
    • Developing AND IMPLEMENTING WORKING SYSTEMS
    • Transforming your practice TO LOWER OVERHEADS AND HIGHER MARGINS
    • Creating the vision, sharing the vision to your team
15. A Practice Plan
    • How to develop a well thought out and up to date practice plan.
    • What orthodontists will win over dentists with patients every time
    • Differentiation OF ORTHODONTICS AND EXTENDED SERVICE DENTISTS CANNOT PROVIDE
    • How to market and to sell to patients
16. The Optimal Marketing Plan
    • As with the Practice Plan, it must be well thought out and up to date
17. Metrics, Measurement, Monitors
    • Correct daily, monthly and yearly monitors or systems of metrics are an absolute must
    • What system is a must for higher practice returns
    • Technology that matters
      • 3D (iCat) imaging
      • Robotic wire bending
      • Lasers
      • Propel (MOP and vibration stimulation)
      • TADS
      • Aligners
      • Future market trends for the business of Orthodontics

26th August

II. The Roncone PhysioDynamicSystem (PDS)
This is not just a bracket prescription but an entire System and Philosophy of orthodontics. As the name implies the basis of the philosophy is grounded in physiological principles, anatomy and functional occlusion. Thousands of cases have been successfully treated with this approach over many years. Certainly there are many techniques which are capable of producing superb results. The key to PDS is simplicity, speed of results, functional occlusion, great “smile lines” and the best faces possible with a minimum of appointments and very little chair time.

The PDS is a six step approach to treatment.

1. Achieving full muscle relaxation of head, neck, and face. This isabsolutely essential. It is not in any way related to the use of pulsemachines or electromyography. It is relatively simple to achieve.
2. Superb diagnosis using a checklist method and attention to the “Diagnostic Dozen”.
3. The PDS Prescription using self-ligating brackets for maximum efficiency only.
4. Precise bracket placement.
5. Two to three distinct stages of treatment. Knowing when you are finished greatly reduces relapse.
6. Post-removal finishing for function and aesthetics.

III. A Mandate For Phase I Treatment
Why “early” treatment should be the standard of care in orthodontics. A case will be made based on philosophy and valid neuromuscular evidence.

• The maxilla is always more narrow than the mandible
• Skeletal frontal asymmetry is absolutely routine.
• What cervical vertebrae have been telling us for years—not what you think.
• Can airway volume be increased?
• “Expansion” of both arches in the mixed dentition
• Why are we treating the “wrong” jaw in Class II cases?
• Early maxillary distalization mechanics
• The Roncone PDS hyrax

IV. Temporomandibular Joint Dysfunction—TMD
Most dentists and orthodontists have an aversion to treating TMD patients. Many think these patients are “crazy”. In fact, most of them have been misdiagnosed and mistreated. For 40 years I have treated thousands of TMD/MPD patients very successfully. These “pain” patients deserve to be treated. Using sound principles we can easily
treat these patients with a simplicity that does not interfere with our orthodontic practice.

The course will discuss:

1. Necessary diagnostic records
2. Complete examination
3. Treatment planning
4. Various treatment protocols
5. Treatment efficiencies
6. Post-TMD treatment options