Dr Michael Sernik (of Prime Practice Pty Ltd) is a dentist who has specialized in Practice Management. For 23 years he owned several exemplary multi-clinician practices in Australia and overseas.
He then moved into the world of Corporate Training and spent almost 10 years abroad, travelling throughout USA, Canada, UK, Japan, Thailand and Mexico lecturing and training corporations in Leadership, Management, and High-End Sales.

He has combined his wide range of Corporate and Dental experience, developing PrimeSpeak, an advanced 4-day communications workshop for big dental cases. He is without doubt Australia's leading expert in the area of dentist-patient communications. His clients have included Fortune 500 companies such as HSBC and GE Medical.